The Pedra Branca project implementation began in 2000, and now in its original design incorporated concepts that have transformed it into a new center for the continental region of Florianópolis, providing all the basic functions for the daily needs of its residents, and Unisul of the campus as its initial anchor. During 2005, entrepreneurs seeking sustainable solutions that were innovative and breaking with the prevailing paradigm in this area. After participating in the construction of places events organized by the Urban Land Institute, Congress for New Urbanism and GreenBuildExpo the U.S. Green Building Council, the vision was improved in the direction of a city-concept, a model for the Brazilian market. Buoyed by the illustrious Brazilian urban planner Jaime Lerner and Silvia Lenzi local urban planner, the new concept took shape: to live, work, study, and have fun in one place.
More than sustainable buildings, a sustainable neighborhood. This is the concept that drives the design Pedra Branca. "The White Stone is an absolutely innovative urban design. He is sustainable both environmentally and economically, "says Valerio Gomes, entrepreneur and builder responsible for the project Pedra Branca.
Your goal is to house a population of 30,000 people in fifteen years, with approximately 1.7 million square meters of constructed area.