Pedra Branca Group turns office development into studio apartments

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Aware of new trends in consumer behavior, Pedra Branca Group closes an agreement with Proptech Xtay to transform commercial development into studio apartments for lodging, operating units in a building located in the heart of the neighborhood, considered an international reference in sustainable urbanism.

The real estate development “Atrium Studios by Xtay”, which originally consisted of offices and commercial spaces, was redesigned to make way for the accommodation service for short and long stays. With the adaptation of the commercial building to a new format, Proptech Xtay conquers an important strategic partnership in Brazil with the company’s operation in Cidade Pedra Branca.

“It is our first partnership in commercial building retrofit in Brazil. Together with the Pedra Branca team, we see a gap in the area of short and long-term accommodation like young people who need to know the region to study at university, their families, or even executives who need to stay for a longer period of time, until they find permanent housing”, says Beto Caputo, CEO of Xtay.

The development was renovated to offer the most modern in terms of accommodation technology, such as the use of cell phones to open doors, for example. The opening of Atrium Studios by Xtay is scheduled for the month of December at the creative, connected and functional, internationally recognized and award-winning address. The company has 20 units in São Paulo, 200 are in the contract finalization phase and 2,000 units are already in the pipeline. Xtay’s goal is to reach eight thousand units, distributed across the country, in three years.

For Marcelo Gomes, president of Cidade Pedra Branca, the partnership will raise the level of excellence in accommodation for this guest profile. “It will be a combination of technology and comfort in a city fully adapted to the innovative concept of coexistence”, believes the executive.

The innovative concept of Atrium Studios by Xtay

Atrium Studios by Xtay will feature accommodations operated by Xtay. In total, six units will have space for four guests and the others will accommodate up to two people who can have two single beds or one double.

The units daily rates are offered from R$199.00 and there will be percentage discounts for stays longer than 20 days. In the common areas on the ground floor, the development will have a café, a bistro and a lounge. The outdoor area will also have tables and chairs for meetings and small gatherings.

Guests at Atrium Studios by Xtay will also have all the technology that guarantees end-to-end security. When a customer makes a reservation through the website or through the mobile app or any online travel agency integrated into the system, the charge is carried out automatically and the check-in instructions are sent by email or through the app. From that moment, a digital key is generated and the guest can enter the property using only the app or password. Services are 100% digital, contactless, with a 24-hour call center and on-site concierge.

Xtay, a company that resulted from the merger of Joint Venture with Atrio Hotel Management, the 3rd largest hotel operator in Brazil, myBlend, specialist in design solutions and Sanctuary Venture Studios, automation and IoT expert that allows 100% contactless rental management, launches an innovative proposal and targets developers and family friends/offices.

Xtay’s three partner companies combine know-how and expertise in several complementary sectors in order to create a complete solution for investors, developers and especially guests, who will have at their disposal a new alternative for short and long term stays.

Discover this new alternative for accommodation inaugurated in Pedra Branca Creative City!

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