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Applying New Urbanism practices in the urban development of cities and in real estate projects is a trend that must remain in the new normal. This is due to the fact that the sustainable development of planned communities is considered an alternative to solve the problems caused by the disorderly growth of urban centers.
In this context, the pillars of the new urbanism were developed to guide urban planning for the coming decades, structuring concepts and rules that can further strengthen the capacity for sustainable development of cities.
The consolidation of the Pedra Branca Creative City planned neighborhood proves that adopting the best urban planning practices applied in real estate projects positively impacts life in cities. The urban planning and development of the neighborhood-city follows the premises of the New Urbanism, and for this reason the planned neighborhood, created 20 years ago in Palhoça, in Greater Florianópolis (SC), has become an international reference in sustainable urban planning.
With an innovative profile, the neighborhood-city adopts the best urban development practices, designing solutions focused on people, sustainable construction and the quality of public spaces. The people-centered urban planning concept helps to reduce travel time and encourage an active and vibrant community where it is possible to live, work, study and have fun within walking distance and in harmony with nature.
Best urban planning practices applied in cities and real estate projects
The new urbanism seeks to adapt architectural projects in an integrated way to the natural or urban environment where it is inserted. Learn about the best urban planning practices applied in cities and real estate projects.
Placemaking in practice
By adopting the urban concept of placemaking, the urban space organization takes advantage of assets, of the inspiration and potential of a local community to create public spaces that promote people’s health, happiness and well-being. The initiative aims to make the urban environment more alive, inviting, comfortable and safe to stimulate interactions between people and promote healthier and happier communities.
Vibrant community
Promoting a vibrant community requires the diversity of uses of urban spaces with residential and commercial buildings that offer a varied mix of products and services for shopping, leisure and entertainment, contributing to stimulate community life.
Connectivity and Creativity
The large number of people living, working and having fun in the same place promotes a greater interaction of social classes and styles, both architectural and behavioral. Initiative that encourages innovation in the use of urban space based on co-creation that enables the development of creative, attractive and safe spaces.
Balanced density
The high density and concentration of people enables the use of public spaces and provides environmental preservation. Urban spaces are configured with different types of services that complement each other, encouraging people to walk by proximity to access essential day-to-day services, in addition to allowing the integration of people from different classes and cultures, increasing the quality of social life.
