Many things have happened worldwide with the emergence of the Covid-19 pandemic. Following the WHO declaration on March 11 that we were experiencing a pandemic, changes were made in relation to the environments and people hygiene to prevent the outbreak of the disease.
However, with these security measures, the way people consume products and services has changed drastically, and with that the transformations in the industry have appeared. The socio-economic scenario has been affecting the reality of several companies in the most varied sectors, which now need to be even more attentive to the market.
In the current scenario, with the guidance that everyone stays at home and takes care of themselves, the internet has become one of the most effective ways to keep in touch with friends and family. This type of digital behavior began to reflect a lot on the change in people’s routine, also on their relations with brands and products.
So how can the entrepreneur adapt and reduce losses? Learn some possible actions for this moment!
Keep an eye on taxes
Every month companies have to pay a series of taxes, but in the moment of crisis, those who choose “Simples Nacional” received the benefit of postponing the payment of their guides for three months. MEIs will have more than 6 months to pay ICMS and ISS.
Remember: despite the help, the salaries will be accumulated and you need to be prepared to pay off these debts when the time comes.
Decrease losses
The watchword is: retention. Focus on providing good service to the customers you have, guarantee the well-being and satisfaction of everyone. Think of proactive solutions that demonstrate how much your customers can count on your company, especially if you are in the business of providing services. Have understanding as a basis and help in everything that is within your reach. Example: negotiation of fines and interest.
If possible, negotiate contracts
Many families were financially affected in this pandemic, with their fixed income reduced and their budget hampered. The best way to avoid stressful conflicts is to talk, renegotiating what has been agreed so that everyone wins.
So, get in touch with your suppliers and together find a solution that is good for everyone. If this is not the case, and you are unable to reach an amicable agreement, consult the Civil Code, which, among other guidelines, determines for these cases:
Article 393: The debtor is not liable for damages resulting from unforeseeable circumstances or force majeure, if expressly not responsible for them. Single paragraph. The act of God or force majeure occurs in the necessary fact, the effects of which it was not possible to avoid or prevent. ”
The same guidance can be applied to rental and other contracts.
Reevaluate and plan
In a crisis, scenarios can change quickly and, even though the pandemic did not have a predictable impact before reaching its current proportions, it is necessary to be prepared to face several possibilities. Start by evaluating the current scenario of your company and outline a plan for at least 90 days, considering the challenges to be overcome, cuts, investments and other pertinent issues.
Cut unnecessary expenses
Assess company spending and implement containment plans. This is the time to reduce! If you have active loans, assess the need to renegotiate terms and maturities. Most banks are extending the receipt of debts, as long as they are up to date. Look at your company as a whole, realize that spending on stationery materials, tools, among others, may not be so necessary now.
Avoid layoffs
Right at the beginning of the crisis caused by the pandemic, several companies chose layoffs as a shortest way to cut their spending. Before making such a serious decision, evaluate other options, such as reducing the workday, so that in addition to keeping the economy running, your employees are not left helpless. Look for dialogue and understand that the financial management of your company can be adapted with the opinion of those who already work for you.
Salary
Regarding the salary of employees, depending on the level of billing, your company can use an emergency credit line created exclusively to pay this expense. With it, you can only supply the payroll for two months and limited to two minimum wages per employee. The amount that exceeds is the responsibility of the company. There is still the opportunity for the grace period, which provides 6 months for the payment of the first installment of the loan.
For micro-business, one of the solutions is the provisional measure announced on April 1. Entrepreneurs are allowed to reduce their work hours and employees’ wages by up to 70%.
In this document, created by Sebrae, you can check other measures that apply to your company and that guide you in relation to government measures.
Seek guidance from your accountant
The accountant’s role is extremely important to show the current panorama of the company and evaluate what are the appropriate measures in relation to money. The government launched a package of measures of R$ 147 billion, and among the measures announced are the granting of credit to micro and small companies. Talk to your accountant to find out if your company fits the requirements.
Invest in the safety of people and your company
If your company does not need face-to-face work, avoid doing it right now. Find ways to adjust to the market, invest in delivery services, open at alternative times, organize lines outside the establishment, for example, and keep communication very open and sincere with your customers.
Keep communication going
Right now, everyone is aware of the adaptations of companies in relation to the pandemic. How are you collaborating to minimize the risks? How are you adapting your business to the current scenario? Take advantage of this opportunity to show how your business is going and how adaptations are being made, aiming at the well-being of everyone.
Make good use of social media for this process, and remember: adaptable businesses are long lasting.
Think about the future
With a scenario that is still unpredictable, it is important to be patient. The pandemic is leading not only your company, but many others, to look for new ways to overcome the challenges. Think about how you want your company to continue positioning itself in the market and what is the best future for it.
Aeropark Pedra Branca: the right destination for your business
Aeropark is the new commercial project of Pedra Branca Creative City, with business, commercial, industrial and service lots.
In an outstanding location, in the city of São José, close to the BR-101 and SC-282 highways – next to the future Ring Road, which will contribute a lot to the cargo access – close to the airport as well. The site is also next to the Santa Catarina Aero Club, and allows access via executive jet, charter aircraft and receive customers.
The area is fully integrated with Pedra Branca Creative City and businesses will be able to take advantage of all the gastronomic, trade and services infrastructure already concentrated in the area. They will also be able to integrate with other businesses, such as co-working spaces, universities, incubators and technology companies.
Becoming the perfect union between infrastructure and integration with other businesses. Your company will have plenty of room to grow, at the same time, in which it will have excellent transport routes and a complete network of commerce, food, services, housing and qualification for your employees.
Do you want to invest or install your company in a smart city? Click here to speak to our realtors via WhatsApp or click on the image to register.
