Creative City Pedra Branca

Creative City
Pedra Branca

Improving the city for people, that is our mission.

A dream that became reality Learn about our history

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Watch the video and see how it all began

Video manifesto
Exploring new urbanism and creating a new centrality

Exploring new urbanism and creating a new centrality

After starting the first phase of the Pedra Branca neighborhood in 1999 with a residential subdivision, in 2005 the developers sought a more comprehensive vision, inspired by the book Place Making by Charles C. Bohl. They participated in events in Brazil and abroad, delving deeper into the "New Urbanism" to solve urban challenges. With the support of the DPZ Latin America office, a reference in the movement, Pedra Branca adopted the idea of ​​a city where people can live, work, study and have fun, committing to being a pioneer in urban sustainability in Brazil.

The process of creating the Pedra Branca City Masterplan

The process of creating the Pedra Branca City Masterplan

The project was created for a new hub in Greater Florianópolis, involving 11 architectural firms, consultants such as Jaime Lerner and laboratories from UFSC. A pioneer in Latin America, the project is a sustainable landmark, awarded at the Buenos Aires Biennial (2007), by the Financial Times (2008) and by the Bill Clinton Foundation's Positive Climate program (2009). Jan Gehl's consultancy, focused on the quality of public spaces, consolidated his ideal of civic coexistence.

250 hectares with a total of 2300 lots

250 hectares with a total of 2300 lots

Our historic moments and future dreams

Our dream has always been to build a city for people, not just a place to live, but a place to live and socialize. We wanted to provide life within walking distance, where people could live, work, study and have fun in the same place. When we learned about the principles of New Urbanism in 2005, we were fascinated, because this concept represented exactly what we believed in. We improved our projects and incorporated the principles of sustainability. Learn about this story rich in people and moments.

  • 2025

    Passeio da Barra

    Launch of Passeio da Barra, an innovative development on the water's edge in Barra da Lagoa, in Florianópolis, integrating housing, gastronomy, services and leisure options.

  • 2025

    2nd FLIC edition

    2nd FLIC edition

    Holding of the 2nd edition of FLIC - Santa Catarina International Literary Festival. The stage for the event, which includes several attractions, will be Passeio Pedra Branca.

  • 1999

    Transformation of the family farm into a differentiated neighborhood in the municipality of Palhoça, in Greater Florianópolis.

    Transformation of the family farm into a differentiated neighborhood in the municipality of Palhoça, in Greater Florianópolis.

    Transformation of the family farm into the Cidade Universitária Pedra Branca neighborhood by the company Pedra Branca, with the campus of the University of Southern Santa Catarina (UNISUL) as an anchor. UNISUL was the first educational institution installed in the neighborhood.

  • 2000

    Start of the works of the first stage of the enterprise.

    Start of the works of the first stage of the enterprise.

    Start of the works of the first stage of the enterprise with the launch of a single-family residential subdivision with 2,500 lots from the urban project developed by architects Hector Vigliecca, Sarah Feldman, Rolando Mello and Silvia Lenzi and coordinated by the internal team of Pedra Branca: engineer Dilnei Bittencourt, Valdir Tomazzi and Valério Gomes.

  • 2000

    Honorable mention in the Fritz Muller Award, granted by the Santa Catarina Environmental Foundation (Fatma) to Pedra Branca Ltda. for the work developed in favor of environmental preservation in the state.

  • 2003

    Top Marketing Award ADVB/SC with the case “Cidade Universitária Pedra Branca: A New Standard in Real Estate Developments.”

  • 2003

    Foundation of the Pedra Branca Scout Group.

    Foundation of the Pedra Branca Scout Group.

    2025 Launch of the Sacred Family Catholic Chapel Launch of the Sacred Family Catholic Chapel With an innovative design by architect Carol Bueno (in memoriam) from the Franco-Brazilian firm Triptyque Architecture and interior design by architect Sidnei Machado. With liturgical/institutional support from the Metropolitan Curia of Greater Florianópolis, the temple meets the needs of the large Catholic community in the neighborhood and will be built on land donated by Pedra Branca. 2025 Launch of the Amphitheater Jaime Lerner Launch of the Amphitheater Jaime Lerner The newest cultural and urbanistic reference of the municipality of Palhoça. With a design by the architect Jaime Lerner himself (in memoriam), it will be a new gathering space, also serving as the headquarters for the Pedra Branca Residents' Association (AMO). 2025 Barra Walk Launch of Passeio da Barra, an innovative waterfront development in Barra da Lagoa, Florianópolis, integrating housing, gastronomy, services, and leisure options. 2025 2nd edition FLIC 2nd edition FLIC Holding the 2nd edition of FLIC - International Catarinense Literary Festival. The stage of the event, which includes various attractions, will be Passeio Pedra Branca. 1999 Transformation of the family farm into a distinguished neighborhood in the municipality of Palhoça, in Greater Florianópolis. Farm Transformation of the family farm in the Cidade Universitária Pedra Branca neighborhood by the Pedra Branca company, with the campus of the Universidade do Sul de Santa Catarina (UNISUL) as an anchor. UNISUL was the first educational institution established in the neighborhood. 2000 Start of construction for the first phase of the project. Enterprise Start of construction for the first phase of the development with the launch of a single-family residential subdivision with 2,500 lots based on the urban planning project developed by architects Hector Vigliecca, Sarah Feldman, Rolando Mello, and Silvia Lenzi, coordinated by the Pedra Branca internal team: engineer Dilnei Bittencourt, Valdir Tomazzi, and Valério Gomes. 2000 Honorable mention in the Fritz Muller Award, granted by the Santa Catarina Environmental Foundation (Fatma) to Pedra Branca Ltda. for the work developed in favor of environmental preservation in the state. 2003 Top Marketing Award ADVB/SC with the case "Pedra Branca University City: A New Standard in Real Estate Developments." 2003 Foundation of the Pedra Branca Scout Group. Scouts Foundation of the Pedra Branca Scout Group (GEPEB 23/SC) to serve children and young people aged 6 to 21, becoming an icon of education and volunteer work in Palhoça-SC.

  • 2005

    Foundation of AMO Pedra Branca, the Residents' Association of Pedra Branca City, responsible for the security, organization, and cleanliness of the neighborhood.

    Foundation of AMO Pedra Branca, the Residents' Association of Pedra Branca City, responsible for the security, organization, and cleanliness of the neighborhood.

    Membership in the US Green Building Council and participation in the "Greenbuild International Conference & Expo," held by the institution in Atlanta, United States, where we met Andrés Duany, co-founder of Duany and Plater-Zyberk (DPZ) and one of the leaders of

  • 2006

    Workshop with architecture firms and international consultants.

    Workshop with architecture firms and international consultants.

    Charrette with 7 architecture firms and international consultants. Hired for the creation of a new neighborhood centrality in Cidade Pedra Branca.

  • 2006

    Inauguration of Visão Pedra Branca School.

    Inauguration of Visão Pedra Branca School.

    Offering Elementary and High School education and marking a new moment for the neighborhood. Colégio Visão was the second educational institution established in the neighborhood.

  • 2007

    Urbanism Award at the XI Buenos Aires International Architecture Biennial.

    With the presentation of the masterplan of the New Urbanism stage of Pedra Branca City and the architectural projects of the first Patios, explanation made by architect André Schmitt, curated by Vicente Wissenbach.

  • 2007

    Membership of the Green Building Council Brazil.

  • 2007

    Exhibition of the Pedra Branca neighborhood center project at the 7th São Paulo Architecture Biennial.

  • 2008

    Financial Times Sustainable Cities Award, in London, awarded by the Financial Times and Urban Land Institute (ULI). The award was received by Marcelo Gomes and architect Nelson Teixeira Nello.

  • 2008

    Presentation “Pedra Branca Sustainable Urbanism” at the Greenbuild International Conference and Expo, in Boston, United States.

  • 2008

    Neighborhood center project

    Neighborhood center project

    Presentation of the Pedra Branca neighborhood center project at the Highlights of the Architecture Biennials exhibition, in Florianópolis.

  • 2009

    Clinton Climate Initiative

    Invitation from the Clinton Foundation to join the Positive Climate Program, being the first representative from South America to make a commitment to implementing solutions that help reduce damage caused by greenhouse gases. The program selected 14 projects with sustainable development potential from around the world. In the same year, Pedra Branca participated in the C40 meeting (C40 Group of Large Cities for Climate Leadership), in Seoul, South Korea.

  • 2009

    Partnership with businessman Oscar Americano

    Partnership with businessman Oscar Americano

    partnership with the developer of large projects, such as Quinta da Baronesa and Shopping Villa Lobos in São Paulo, for the development of the new centrality project for Cidade Pedra Branca. Subsequently, the partnership was signed with Espírito Santo Property Brasil (ESPB), the Brazilian real estate arm of the Espírito Santo Group, the largest in the Portuguese financial sector at the time, being discontinued in 2016.

  • 2010

    Launch of Pátio da Pedra and Pátio das Flores

    Launch of Pátio da Pedra and Pátio das Flores

    First and second blocks of the new centrality, with several buildings making up a block, presenting real estate product innovations such as garden apartments, a hitherto unprecedented typology. This is how the line of products we now call Patios was born.

  • 2010

    Opening of the Pedra Branca sustainable showroom

    Opening of the Pedra Branca sustainable showroom

    Designed by MOS Arquitetos Associados. Among the differences, use of natural lighting, capture and reuse of rainwater and installation of one of the first photovoltaic systems in the state of Santa Catarina

  • 2010

    SAE

    SAE

    Start of operations of the Water and Sewage System (SAE), implemented and managed by Pedra Branca, with international performance standards, to serve the neighborhood as a way of guaranteeing the environmental preservation and sustainability of the enterprise.

  • 2010

    Inaitec

    Inaitec

    Foundation of the Institute for Support for Innovation, Incubation and Technology of Palhoça (Inaitec), the result of a partnership signed between Pedra Branca, UNISUL, Palhoça City Hall and the Palhoça Business Association (ACIP).

  • 2013

    Opening of Pedra Branca Walk

    Opening of Pedra Branca Walk

    The development's open-air shopping mall, with a varied mix of gastronomy, stores and services on the first shared street in the country, with Hippo Supermercados as its anchor. The architectural design is by Methapora Arquitetos and the landscape architecture is by JA8 Arquitetura Viva, with consultancy by Gehl Architects

  • 2013

    Foundation of the Pedra Branca Tour Association

    Responsible for managing public spaces, maintaining the concept of urban life focused on people and ensuring aesthetics and sustainability.

  • 2013

    Delivery of the Pátio da Pedra condominium, the first block-shaped development, designed by Marchetti Bonetti + Arquitetos Associados.

  • 2013

    Pátio das Flores

    Pátio das Flores

    Delivery of the Pátio das Flores condominium, second block-shaped development, designed by NTN Associados.

  • 2013

    Palhoça Bilingual Campus (Libras-Portuguese)

    Palhoça Bilingual Campus (Libras-Portuguese)

    Inauguration of the bilingual Palhoça campus (Libras - Portuguese) of the Federal Institute of Santa Catarina (IFSC), on land donated by Pedra Branca. IFSC was the third educational institution installed in the neighborhood.

  • 2014

    Office Green Delivery

    Office Green Delivery

    First building to achieve LEED Gold environmental certification in Santa Catarina, designed by the Design Alternativo office.

  • 2014

    1st Enchanted Christmas

    Holding the first Natal Encantado Passeio Pedra Branca event, with a themed parade along the Passeio. The event has become an important attraction in the city.

  • 2014

    Real Estate Master Award

    Real Estate Master Award

    Winning the Master Real Estate Award, considered the Oscar of the sector. The case “Pedra Branca Creative City – Improving the City for People” was the winner in the Enterprise – Urban Development category.

  • 2015

    Delivery of the Pátio da Praça condominium

    Delivery of the Pátio da Praça condominium

    Third development in the shape of a block, designed by the firm Padrão Alternativo. The block is formed by the residential Smart Residence and the commercial Office Green.

  • 2015

    Opening of the Spring Walk

    Opening of the Spring Walk

    Inspired by Passeio Pedra Branca, an open-air shopping mall on the SC-401 highway, in Florianópolis, on the so-called Innovation Route. In the same year, the ACATE – CIA Primavera Innovation Center was also inaugurated and the building won the XII Grand Prize for Corporate Architecture in the Retrofit category, designed by the firm Guilherme Moki Arquitetura.

  • 2016

    Atrium Office Delivery

    Atrium Office Delivery

    Fourth development in block format, project with LEED Gold certification designed by Studio Domo.

  • 2016

    Launch of Pedra Branca Aeropark

    Launch of Pedra Branca Aeropark

    Lanzamiento del Aeropark Pedra Branca, un fraccionamiento empresarial y aeronáutico pionero en la región sur del país, diseñado por ARK7 Arquitetos.

  • 2016

    Direcciones del tour

    Foundation of Passeio Endereços, a Pedra Branca Group company, focused on urban management and Passeios mix management.

  • 2016

    1st FLIC Edition

    1st FLIC Edition

    Holding of the first edition of FLIC - Santa Catarina International Literary Festival, created by Cidade Pedra Branca, the biggest cultural event in Santa Catarina at the time.

  • 2016

    Complan in Pedra Branca, Seminar on planned communities, subdivisions and urban development.

  • 2017

    Pátio Civitas

    Pátio Civitas

    Launch of Pátio Civitas, a residential and commercial development, designed by ARK7 Arquitetos and JA8 Arquitetura Viva, developed in partnership with entrepreneur FFV - Família Fluck Vieira.

  • 2017

    UniSul Aquatic Center

    UniSul Aquatic Center

    Inauguration of the UniSul Aquatic Center, with a suitable structure for international swimming competitions, water polo, diving and various other sporting activities.

  • 2017

    Place of Arts

    Place of Arts

    Inauguration of Lugar das Artes, a gallery in Cidade Pedra Branca, with the exhibition Tarot Pedra Branca, by artist Rodrigo de Haro (in memoriam), one of the greatest expressions of Brazilian art. The following year, the 22 totems with mosaic murals became part of the “open-air museum” on Passeio Pedra Branca.

  • 2018

    Bom Jesus College

    Bom Jesus College

    Inauguration of Colégio Bom Jesus, with the participation of Pedra Branca and the entrepreneur FFV (Família Fluck Vieira), offering Early Childhood Education and Elementary Education. Bom Jesus is the fourth educational institution installed in the neighborhood.

  • 2018

    Aeropark Delivery

    Aeropark Delivery

    Delivery of Aeropark Pedra Branca and the new Pedra Branca access, connecting the SC-281 Highway to Passeio Pedra Branca.

  • 2018

    Floripa Market

    Floripa Market

    Opening of Mercadoteca Floripa, the gastronomic center of Passeio Primavera, a pioneering and innovative food hall in the city of Florianópolis. The project is by Marchetti Bonetti + Arquitetos Associados.

  • 2019

    Expansion of Colégio Bom Jesus.

  • 2019

    Reserva da Pedra Condominium

    Reserva da Pedra Condominium

    Launch of the Reserva da Pedra condominium, a new residential complex in Santa Catarina, with a beach and artificial lakes. The urban design is by ARK7 Arquitetos, also responsible for the Reserva da Pedra club, with landscape architecture design by JA8 Arquitetura Viva and special consultancy by Keystone Design Development Group.

  • 2019

    ADVB Top Marketing Award

    ADVB Top Marketing Award

    Top ADVB Marketing Award for the biggest real estate case in the history of Santa Catarina: all units at Reserva da Pedra were 100% sold on the day of launch.

  • 2020

    Civitas Patio Delivery

    Civitas Patio Delivery

    Sixth development in block format. Due to Covid-19, the event was set up on site and broadcast live on Cidade Pedra Branca's YouTube channel to the owners, with the exclusive show by Dazaranha & Camerata Florianópolis.

  • 2022

    Atrium Studios by Xtay

    Atrium Studios by Xtay

    Opening of Atrium Studios by Xtay, the accommodation option for short and long stays in Cidade Pedra Branca. The partnership signed between Pedra Branca and Proptech Xtay transformed the commercial enterprise into accommodation studios, operating units in a building located in the heart of the neighborhood.

  • 2022

    Delivery of Praça Primavera

    Delivery of Praça Primavera

    Designed based on the masterplan developed by Triptyque Architecture with an emphasis on qualifying outdoor spaces to encourage coexistence and to connect existing structures on Passeio Primavera. The landscape architecture project is by JA8 Arquitetura Viva.

  • 2022

    Primavera Office Delivery

    Primavera Office Delivery

    Commercial and corporate building located in Passeio Primavera, certified with the LEED Platinum seal, the first in the state of Santa Catarina. The architectural design is by ARK7 Arquitetos.

  • 2022

    Reserva da Pedra Delivery

    Reserva da Pedra Delivery

    The best condominium lots in Santa Catarina.

  • 2023

    10 years of Pedra Branca Walk

    Celebration of 10 years of Passeio Pedra Branca, a venture consolidated as the heart of our Cities, where life and meetings take place.

  • 2023

    Pátio das Artes

    Pátio das Artes

    Launch of Pátio das Artes, in Cidade Criativa Pedra Branca, a mixed-use development with a concept focused on art and an exclusive food hall, in partnership with the entrepreneur FFV - Família Fluck Vieira. The architectural project is by FGMF Arquitetos and Mantovani e Rita Arquitetura.

  • 2023

    Foundation of the Pedra Branca Institute

    Foundation of the Pedra Branca Institute
  • 2023

    Launch of the new Pedra Branca corporate brand.

  • 2023

    Integrated Health Center (CIS)

    Integrated Health Center (CIS)

    opening of the UniSul Integrated Health Center (CIS), offering various clinical specialties free of charge to the community.

  • 2024

    Celebration of 25 years of Cidade Pedra Branca, an international reference in sustainable urban planning.

  • 2024

    Passeio Sapiens

    Passeio Sapiens

    Delivery of Passeio Sapiens, with gastronomic options, shops and services and an open-air community center to be implemented by Pedra Branca, in partnership with Softplan, in the Sapiens Parque technology park, in Cachoeira do Bom Jesus, in Florianópolis. The project to revitalize an existing building aiming to regenerate Sapiens Parque, to bring urban life to the place, is carried out by MOS Arquitetos Associados, Marchetti Bonetti + Arquitetos Associados and JA8 Arquitetura Viva.

  • 2024

    Cidade das Águas

    Cidade das Águas

    Launch of Cidade das Águas, the first planned neighborhood in Joinville, developed by Pedra Branca in partnership with the CRH Group (Hansen family) and masterplan by Maximo Rumis, from Keystone. The development was planned based on the principles of New Urbanism and is anchored by art, on a block donated for the construction of the Musicarium headquarters, music academy and concert hall.

  • 2024

    Cities-Neighborhood Cricíuma

    Cities-Neighborhood Cricíuma

    Launch of a planned neighborhood in Criciúma, with the premises of New Urbanism. The masterplan is designed by Maximo Rumis from Keystone and the landscape architecture is by JA8 Arquitetura Viva.

  • 2024

    Dom Senior Living

    Launch of the Dom Senior Living development in Cidade Criativa Pedra Branca. Aimed at elderly people, with complete infrastructure to offer housing and various gastronomic options and health services. Developed in partnership with the operator Dom, the residential has an architectural design by NTN Associados and Mantovani e Rita Arquitetura and a landscape architecture design by JA8 Arquitetura Viva

  • 2024

    Urban regeneration of the Frei Damião neighborhood

    Urban regeneration of the Frei Damião neighborhood

    An important stage in the urban regeneration of the Frei Damião neighborhood, an intervention by the Pedra Branca Institute in partnership with Palhoça City Hall, through the paving of several streets and other transformations.

  • 2024

    Passeio Primavera Art Space

    Passeio Primavera Art Space

    Opening of the Passeio Primavera Art Space, for cultural events and exhibitions of works of art

  • 2024

    Launch of the Santa Catarina Philharmonic Orchestra (OFIC), with artistic direction by award-winning pianist Pablo Rossi. In addition to music, the initiative covers the Social, Innovation and Sustainability tripod and will be based in Cidade Criativa Pedra Branca.

  • 2024

    Launch of the Holy Family Catholic Chapel

    Launch of the Holy Family Catholic Chapel

    With an innovative project by architect Carol Bueno (in memoriam) from the French-Brazilian office Triptyque Architecture and interior design by architect Sidnei Machado. With liturgical/institutional support from the Metropolitan Curia of Greater Florianópolis, the temple meets the desire of the neighborhood's huge Catholic community and will be located on land donated by Pedra Branca.

  • 2025

    Launch of the Jaime Lerner Amphitheater

    Launch of the Jaime Lerner Amphitheater

    The newest cultural and urban reference in the municipality of Palhoça. Designed by architect Jaime Lerner himself (in memoriam), it will be a new living space, also serving as headquarters for the Pedra Branca Residents Association (AMO).

  • 2025

    Passeio da Barra

    Launch of Passeio da Barra, an innovative development on the water's edge in Barra da Lagoa, in Florianópolis, integrating housing, gastronomy, services and leisure options.

  • 2025

    2nd FLIC edition

    2nd FLIC edition

    Holding of the 2nd edition of FLIC - Santa Catarina International Literary Festival. The stage for the event, which includes several attractions, will be Passeio Pedra Branca.

  • 1999

    Transformation of the family farm into a differentiated neighborhood in the municipality of Palhoça, in Greater Florianópolis.

    Transformation of the family farm into a differentiated neighborhood in the municipality of Palhoça, in Greater Florianópolis.

    Transformation of the family farm into the Cidade Universitária Pedra Branca neighborhood by the company Pedra Branca, with the campus of the University of Southern Santa Catarina (UNISUL) as an anchor. UNISUL was the first educational institution installed in the neighborhood.

  • 2000

    Start of the works of the first stage of the enterprise.

    Start of the works of the first stage of the enterprise.

    Start of the works of the first stage of the enterprise with the launch of a single-family residential subdivision with 2,500 lots from the urban project developed by architects Hector Vigliecca, Sarah Feldman, Rolando Mello and Silvia Lenzi and coordinated by the internal team of Pedra Branca: engineer Dilnei Bittencourt, Valdir Tomazzi and Valério Gomes.

A place ready to be your next address

  • Pedra Branca Walk. 
 The street as the stage of life.

    Pedra Branca Walk. The street as the stage of life.

    Opened in November 2013, Passeio Pedra Branca is an invitation to a new lifestyle. An evolution in the concept of a shopping center. An open-air place, where the street intertwines with the landscaping and is in balance with nature. A unique setting.

  • SAE 
 Water and sewage system of the Creative City of Pedra Branca

    SAE Water and sewage system of the Creative City of Pedra Branca

    Meet people's demand for water and effluent treatment with quality, regularity and universality. Learn about the water and sewage system of the Creative City of Pedra Branca.

  • Collection of documents and useful links from the Creative City of Pedra Branca.

    Collection of documents and useful links from the Creative City of Pedra Branca.

    Access important files and documents from Cidade Pedra Branca and Passeios, as well as financial statements and useful links.